The character of this whisky is defined by intense, spicy, zingy, edgy flavors. Red Label bursts onto the palate with the freshness of the spray from a crashing wave, followed by the zing of aromatic spices and finally a long, lingering, smoky finish. The sensation in the mouth is complex – "sweet chilli" is a good description of this taste and the tingling sensation on the tongue.

The Walker family used their encyclopedic knowledge of Scotland's malts to create a blend with universal appeal. The result? Red Label became the world's favorite whisky, a position it still holds today. Developed for an export market with a taste for long, refreshing drinks, it's the label that built the Walker empire, and the brand that defined the whisky business.