Some flannels are cute. This one is dangerous.

The Women’s Halefire Flannel was built to turn up the heat. Inspired by the fiery explosion of an AGM-114 Hellfire missile, this plaid is a blast of black, red, orange, and yellow that looks like flames ripping through the sky. Bold. Fiery. And impossible to ignore.

We call it Halefire—our punchy twist on the legendary Hellfire missile—because when Hales launches something, it doesn’t whisper… it hits.

The real Hellfire missile is famously fired from the AH-64 Apache, America’s twin-turboshaft attack helicopter built for precision strikes and serious firepower. That same energy lives in this flannel—confident, powerful, and not here to play it safe.

And while it carries that aggressive attitude, it’s cut specifically for women, so it actually flatters your shape. Tough enough for garage nights, cool enough for cruise nights, and hot enough to make people look twice.

Fun fact:
A single Hellfire missile costs between $130,000 and $160,000…
so this might be the most affordable firepower you’ll ever own.

⚠️ LIMITED EDITION — NO RESTOCKS. Once these are gone, they’re gone forever.

Lock In the Details:

• Black, Red, Orange & Yellow Explosion Plaid — A fiery colorway inspired by the explosive blast of a Hellfire missile strike. Bold, hot, and built to stand out.
• 97% Polyester / 3% Spandex — Durable performance blend with stretch that moves with you and keeps its shape.
• Hales Label on Left Chest Pocket — Our signature mark of quality.
• Utility Slot on Right Chest Pocket — Perfect for sunglasses, lip balm, or whatever you keep close.
• Yellow Pearlized Snaps with Gun Black Trim — Fiery yellow snaps that pop against the plaid with rugged gunmetal accents.
• Button Down Hidden Collar Stays — Keeps the collar sharp and dialed in.
• Double Adjustable Snap Cuffs — Style it your way.
• Women’s Sizing Features a 1.5" Drop Tail — Extra length in the back for better coverage and a flattering silhouette.
• Bust Darts Added for a Feminine Fit — Tailored shaping that hugs your curves without sacrificing comfort.
• Hangtag Doubles as Collectible Sticker — Because even the tag is worth keeping.
• Designed to Wash & Dry — Built to be worn, washed, and worn again.

The Women’s Halefire Flannel isn’t just bringing the heat…

It’s the kind of fire people notice when you walk in the room🔥

SIZE GUIDE