Spiritless is taking the non-alcoholic world by storm!

Three mighty pillars stand at the forefront of the low- and -no alcohol booming business—Lauren Chitwood, Abbey Ferguson and Lexie Lancaster Larsen. These multi-tasking entrepreneurs run Spiritless, a beverage company that produces exquisite non-alcohol distilled-based Spirits. It was founded in 2019 and now has headquarters in good ol’ Austin, Texas. Borne from the sheer frustration of having a highly-satisfying virgin Cocktail nowhere in sight, the hospitality professionals decided to make one on their own. Creating a non-alcoholic bevy in the heart of Bourbon land is a pretty ballsy move, but the Spiritless trio was willing to move mountains and create something genuinely spectacular.

Cue in Kentucky 74. A meticulously distilled non-alcoholic Spirit designed to serve as your best pal’ in Borbon cocktails—without hangxiety. It is crafted using a reverse distillation process, where it is distilled twice to eliminate alcohol content while keeping oils and tannins, giving the nod to the taste and feel of the original. It contains all the warm and fuzzy notes of a Kentucky whiskey, without the excruciating burn but with quintessential American Spirit. It is sweet, smokey, has 0.4% ABV, and makes for a breezy Borbon substitute in many a cocktail recipe.