Binding: Hardcover
Description: During the middle decades of the twentieth century the production of America's consumer culture was centralized in midtown Manhattan to an extent unparalleled in the history of the modern United States. Within a few square miles of skyscrapers were the headquarters of networks like NBC and CBS the editorial offices of book publishers and mass circulation magazines such as Time and Life numerous influential newspapers and major advertising agencies on Madison Avenue. Every day tens of thousands of writers editors artists performers technicians secretaries and other white - collar workers made advertisements produced media content and enhanced the appearance of goods in order to boost sales. While this center of creativity has often been portrayed as a smoothly running machine within these offices many white - collar workers challenged the managers and executives who directed their labors. In this definitive history The Making of the American Creative Class examines these workers and their industries throughout the twentieth century. As manufacturers and retailers competed to attract consumers attention their advertising expenditures financed the growth of enterprises engaged in the production of culture which in turn provided employment for an increasing number of clerical technical professional and creative workers. The book explores employees efforts to improve their working conditions by forming unions experimenting with alternative media and cultural endeavors supported by public labor or cooperative patronage and expanding their opportunities for creative autonomy. As blacklisting and attacks on militant unions left them destroyed or weakened workers in advertising design publishing and broadcasting in the late twentieth century were constrained in their ability to respond to economic dislocations and to combat discrimination in the culture industries. At once a portrait of a city and the national culture of consumer capitalism it has produced The Making of the American Creative Class is an innovative narrative of modern American history that addresses issues of earnings and status still experienced by today's culture workers.
Title: The Making Of The American Creative Class New York's Culture Workers And Twentieth - Century Consumer Capitalism
Author(s): Clark Shannan (Associate Professor Of History Associate Professor Of History Montclair State University)
Publisher: Oxford University Press Inc
Barcode: 9780199731626
Pages: 608 Pages, 15 Halftones
Publication Date: 1/2/2021
Category: Industrialisation & Industrial History