Nature's solution for sensitive tummies and itchy skin

Finally, a complete food that's as gentle as it is nutritious. Made with premium insect protein - a natural, hypoallergenic superfood that's kind to sensitive dogs and kinder to the planet.

Why dogs (and their owners) love it

Hypoallergenic protein – Single insect protein source eliminates all common allergens like chicken, beef, and lamb. Perfect for dogs with food sensitivities or skin issues.

Gut-friendly formula – Easily digestible protein supports healthy digestion and reduces tummy troubles. And it contains prebiotics to help balance your dog's gut microbiome.

Complete nutrition – Everything your dog needs for optimal health. Vet-approved recipe meets all FEDIAF nutritional guidelines.

UK-made quality – Cold-pressed to preserve nutrients and create a gentler, more digestible food. No nasty additives or fillers.

Lasts 30% Longer - Cold-pressed food is nutrient-dense, so you need smaller servings to meet your dog's needs. Each bag goes 30% further than traditional kibble.

Sustainably made – Insect farming uses 95% less water and land than traditional meat protein. Good for your dog, brilliant for the planet.