Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E. Dark & Lovely Fade Resist — the hair color you can count on for radiant, long-lasting results. Updated with our NEW Moisture Mask, Fade Resist now works even better at hydrating hair. Formulated with Shea Butter, Sunflower Oil & Vitamin E, our naturally derived Moisture Mask increases moisture by 40% after dying, helping to nourish, detangle and smooth hair as it locks in color for up to 8 weeks. Your favorite permanent hair color just got bolder with three NEW statement-making shades that pop on dark, textured hair: Reality Red, Poppin Pink and Virtual Violet. Fade Resist is IT for rich, vibrant vegan color that cares for and protects your hair.

Product information

-Rich, expertly made permanent hair color for textured hair 
-Pops on dark hair for up to 8 weeks and adds brilliant shine
-Perfect for 4C hair and works on all curls, coils and hair textures
-Oxidative hair color that provides up to 2.5 levels of lift
-After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E
-Moisture Mask increases moisture by 40% after dying
-No-drip jelly formula for easy application
-Number 1 hair color for African American women with the largest shade palette for a range of skin tones
-99% biodegradable, paraben-free and silicone-free vegan hair color
-Up to 100% gray coverage

How to use