Step into the newest collaboration between Hello Kitty and Friends x PUMA. Designed and inspired by retro stylings of the past, these apparel pieces are perfect for little ones who are always on the go. With modern and comfortable silhouettes, they're ready for playtime, adventures, or just hanging out in style.

This drop welcomes you to Hello Kitty’s happy place: full of pastel shades, sweet memories, and sticker swaps with friends like My Melody and Kuromi. Soft colors and bold, sticker-inspired graphics round out a collection that’s all about joy, friendship, and adding a little cute to everything you do.

Since 1948, PUMA has made history as a creator of extraordinary product designs for the fastest athletes on the planet. We aim high, and when we reach our goals, we aim even higher. All to achieve one thing: to be the Fastest Sports Brand in the World.

♡ Sized for kids

♡ Hello Kitty and Friends accents

♡ Playful graphics, main front design

♡ PUMA co-branded water print woven label