ILOVESKIN SERUM is a beautifully delicate, pure hyaluronic acid and rosewater serum with added B3 and Wu Zhu Yu. Formulated by a Naturopath to deeply hydrate and plump, smooth fine lines and wrinkles, even skin tone, boost collagen and illuminate dull skin.

No water, thickeners or stickiness, just a silky rose scented serum to envelop and hydrate your skin.

Rosewater: Made from the steam distillation of rose petals. The antioxidants in rose water help the skin combat harmful free radicals and damage caused by UV rays, pollution and stress. Rose water is anti-inflammatory and soothing, it softens the skin, helps maintain pH balance, hydrates and moisturises and the delicious scent has mood boosting benefits. This is the base for our ILOVESKIN serum.

Hyaluronic Acid: Known as the 'Fountain of Youth' Hyaluronic acid is found naturally in skin cells and has the ability to bind 600x its weight in water, giving skin its volume and fullness - plump skin we associate with youth. Sadly, it declines as we age. Hyaluronic acid plumps the skin, smooths fine lines and wrinkles, softens the skin and restores elasticity. Hyaluronic acid is critical in maintaining skin hydration and is more hydrating than any other skin care ingredient. Our hyaluronic acid is vegan and sourced from bacteria based bio-fermentation - not rooster combs.

B3: Niacinamide or B3 as we more commonly know it, is an excellent skincare ingredient. It stimulates fibroblasts (cells within the dermal layer) and collagen secretion, reduces appearance of fine lines and wrinkles, improves structure and resilience to external stressors, refines pores, boosts hydration, balances pigmentation and evens out skin tone..

Wu Zhu Yu Chinese fruit extract (ethically sourced) illuminates and brightens dull and lifeless skin. It stimulates the intracellular release of nitric oxide - dilating blood vessels and improving microcirculation.

Eco Preservative: Palm free and with good eco credentials.