Are you ready for your close-up? The Lamaze Arty Says Cheese is a cheerful critter with a camera who is sure to delight. There are multiple textures for baby to explore that help encourage both tactile development and fine motor control.

There's even a mylar mirror that lets baby see their own reflection! Show baby how this plush photographer squeaks when squeezed, or let them grab hold of the colourful rings dangling below. Arty is a great travel toy too.

He includes a multi-purpose clip, designed to attach easily to strollers or changing bags so he can travel with baby wherever the day takes you. Suitable from birth.