BANILA CO Clean It Zero Nourishing: The Cleansing Balm That Built the Category

Clean It Zero is the product that turned cleansing balms into a K-beauty staple. BANILA CO launched the original pink balm in 2011, and it went on to sell tens of millions of jars, reshaping how the global market thinks about first cleansing. The Nourishing variant is the dry-skin formulation in the Clean It Zero lineup, built with shea butter, jojoba oil, and acai berry for emollient softness while still melting down waterproof makeup and daily sunscreen.

Among Clean It Zero variants, Nourishing is the richest. If you have dry or dehydrated skin and finish cleansing with a stripped, tight feeling, this is the formulation. The texture is sherbet-like, melts into oil on skin contact, and emulsifies into milk when water is added. Over a decade of refinement means the formula performs reliably: predictable texture, consistent melt time, no budget-balm greasy residue.

What It Does

Shea butter and jojoba oil dissolve makeup, sunscreen, and sebum while adding emollient cushion during massage. Acai berry extract contributes antioxidant protection. Upon emulsification with water, the balm turns milky and rinses cleanly. Skin feels soft and nourished rather than stripped. Not an active treatment product, a premium first cleanse.

Who It's For

• Dry or dehydrated skin: Nourishing variant is the driest-skin option in the lineup.
• Winter climates: Richer texture withstands cold, dry air better than oil formats.
• Mature skin (40+): Emollient base is gentler on thinning skin.
• Heavy makeup wearers: Melts long-wear foundation and waterproof mascara.
• Cleansing balm converts: The industry reference product for comparison.

Key Specs

• Volume: 100ml
• Price: $37.89
• Hero actives: shea butter, jojoba oil, acai berry extract
• Texture: sherbet balm, melts to oil on contact
• Fragrance: subtle floral

How to Use

Scoop a dime-sized amount with the included spatula. Warm between dry fingers until it melts into oil. Massage onto dry face (no water yet) for 60 seconds, working over eyes, lips, and full face. Add a splash of lukewarm water to emulsify; continue massaging as the balm turns milky. Rinse thoroughly. Follow with a gel or foam cleanser for full second cleanse.

Use PM only. The 100ml jar lasts 2 to 3 months with daily use.

FAQ

Clean It Zero Original vs Nourishing vs Revitalizing?

Three variants for different skin types. Original (pink): all-purpose, most common. Nourishing (pink-yellow): richer, for dry skin. Revitalizing (purple): firming-focused, anti-aging positioning. For dry or winter skin, Nourishing. For normal or combination, Original. For mature anti-aging, Revitalizing.

Does this remove waterproof mascara?

Yes, effectively. 60 seconds of gentle massage breaks down most waterproof formulas. For long-wear lip products or heavy eye makeup, allow extra massage time before emulsifying.

Will it leave an oily film?

Minor film for very dry skin types. For normal to combination, it rinses fully clean. Follow with a gel or foam cleanser for a full double cleanse and any film is removed. Not a one-step cleanser; pair with a water-based cleanser.

How does it compare to Heimish All Clean Balm or Banila's own newer cleansing balms?

Heimish All Clean is more popular on Reddit for price-to-performance. Clean It Zero is the original reference product with broader availability. Heimish and Clean It Zero are roughly equivalent in performance. Choose by texture preference and price availability.

Is this cruelty-free?

BANILA CO does not test on animals for most markets. Because the brand is sold in mainland China, strict cruelty-free certification may be affected. If strict cruelty-free matters, verify current status.

Related Products

Pair with any gentle Korean foam cleanser as a second cleanse. Check BANILA CO Covericious Cushion for a matching makeup step, or browse the BANILA CO collection.

Related: Korean cleansing balms, best Korean cleansers.