Fresh meat is used, with some ingredients stored frozen prior to cooking to maintain quality. This food is grain-free as grains are not a natural part of the canine diet and can cause digestive discomfort and itchy skin.

Primal is naturally hypoallergenic, formulated with no added artificial flavours, colours, preservatives, grain, cereal, gluten, beef, soy, dairy, and GM produce.

Boosted with superfoods spirulina and omega 3, primal has antioxidants that reduce inflammation and promote wellness, supporting the immune system, gastrointestinal health, and healthy skin & coat.

Feeding Guide & Ingredients: The quantities below are meant as a rough guide. Feeding quantities may vary depending on your dog's breed, physical activity, age and if they are overweight or underweight. Small dogs (1-10kg) 85-150 g/day, Medium dogs (11-30kg) 150-330 g/day, Large dogs (31-50kg) 330-490 g/day, Giant dogs (51-90kg) 490-750 g/day. When switching dog foods, it is recommended that you introduce the new food gradually, replacing 25% of their existing food for 2-3 days, then 50% for a further 2-3 days, then 75% for a final 2-3 days. Feed dry or slightly moistened. Fresh drinking water should be available at all times. For canine use only.

Ingredients: Wild Boar Protein (32%), Fresh Lamb (26%), Peas (14.5%), Chicken Fat (12%), Duck Protein (10%), Pumpkin (2%), Dried Apple Pulp (2%), Carrots (0.5%), Pea Flour, Glucosamine (0.026%), Chondroitin Sulphate (0.016%), Mannan-Oligosaccharides (0.015%), Fructo-Oligosaccharides (0.01%), Mojave Yucca (0.01%), Spirulina (0.003%), Dried Rosemary (0.003%).

Store in a cool, dry place and avoid direct sunlight.